Lomography Wholesales Newsletter October 2007
Dear lovers of the magical Lomographic world,
Once upon a time there were loads of colourful, exciting, analogue cameras that fulfilled the wildest dreams of every photographer… In this world you could shoot half-frame photos, dreamy pictures, through multiple lenses… Stop!
You are right, we are not telling fairytales. Still, it sounds too good to be true, but actually it is! And while our diligent team is about to perform magic through the development of overwhelming novelties for the Lomographic world, we want you to enchant your customers with these sales tips!
These bewitching items of Lomographic origin should find proud owners and a fabulous new home. A happy ending for everyone!
- Do you need some film today?
- Push the Diana F+ accessories!
- Shoot an Instax pic of your customer!
- Give cameras to your sales staff!
- Check out the FAQs & vimeo.com!
- I want dummy cameras in my shop!
- Send me curtains!
Do you need some film today?
To up-sell film make sure at the cash register you always ask “do you need some film today?"
Recommend the appropriate film for the camera the person is buying (or normally uses), e.g. 400 and 800 ASA film for Fisheye cameras, Supersamplers and Actionsamplers. Additionally, you can convince the customer that it will be fun to try out new techniques, for example cross-processing a slide film!
Push the Diana F+ accessories!
Every customer who buys a Diana F+ camera should be informed about the wide range of Diana F+ tools that they can use with their little plastic friend. Start talking about the lenses, the Splitzer, the cable release, bags and the Diana Instant Back+ as enthusiastically as possible! The Fisheye Lens is an especially popular accessory and a must-have in your shop!
Get some more information about those accessories here so you can train your sales staff.
To emphasize this promotion don’t hesitate to ask the sales team for a free Diana poster!
Shoot an Instax pic of your customer!
Whenever a customer stands at the cash register with a Diana camera: shoot a picture of them using the Diana F+ and the Instant Back+! Give them this photo along with their purchase and tell them that this will apply as a discount voucher for their next purchase!
You could offer a 5% or 10% discount for a purchase over €70. It’s certainly advisable to write an expiry date for the discount on the back, then stamp or sign it. We are sure this Diana photo will remind them of their shopping experience and will bring them back to your shop soon!
If you would like to implement such a discount system, please get in touch with your contact person at Lomography. We can support you with a Diana F+ and an Instant Back+ for free. Just ask for it and it will be on the way to you with your next order.
Give cameras to your sales staff!
Let your staff try Lomography products: Lend them some of the cameras you sell in your shop along with different accessories and films. We are sure they won’t be able to resist the charm of these analogue items and they will be able to explain and sell them better! They will pass on their experience and enthusiasm to customers – give it a try and you’ll see: it really works!
Ask our sales team to support you with some free films for your staff.
Check out the FAQs & vimeo.com!
Tell your customers that they will find loads of tips and tricks in the World Wide Web. They can, for example, have a look at the FAQ section on www.lomography.com/about/faq and find helpful little movies instead of having to read manuals. http://vimeo.com/lomography is also a good source to get some inspiration because there are loads of tricks shown here!
The whole shopping experience starts with the presentation of the Lomography products – so here some tips we prepared for you about the “mise-en-place” of our analogue dears in your shop:
I want dummy cameras in my shop!
People shopping in your store should be able to touch the product and examine it carefully. This increases the chance that they will fall in love with the object they hold in their hands and will also want to take it home!
So if you don’t have a dummy for every camera you sell in your shop yet – ask for it! We will send it to you with your next order.
Send me curtains!
Are your photo curtains almost falling apart? Or don’t you have any at all?
We can send you a photo-curtain for every camera you sell in your store!
Customers will feel much more attracted to the products and understand the features of each camera better when they can see the result.
Current order form
click here to download the order form
All the best from Vienna,
Sabine, Barbara, Daniel, Andreas, Melanie und Vinz
Please contact us, if you have requests or wishes:
Tel: +43-1-899 44 + Extension Barbara: 430 / Sabine: 440 / Vinz: 456 / Daniel: 480 / Andreas: 450 /
Fax: +43-1-899 44 22
email: orders@lomography.com