Official Press Release

The Lomographic Society Proudly Presents:

the ten prophecies
of the analogue future





Something to believe in

What started out with the Ten Golden Rules of Lomography found its way to millions of Lomographers out there and will be continued
through a revolutionary manifesto: The Ten Prophecies for the Analogue Future. Depicting the essence of an inevitable
analogue future, the Ten Prophecies will be the new manifesto of analogue photography. To have the Ten Prophecies at hand
and spread them all over the world, they were published on ten collectible posters and stickers. The Ten Prophecies preach
what we Lomographers practice!

 

Leave The Digital Grind Behind

It was the very first love story ever – Adam and Eve and an annoying snake, but this should not turn down our romantic feelings.
We connected this classic love story depicted by Lucas Cranach with a true analogue icon – the Diana F+. All wrapped up in this
medieval masterpiece of symbolism it tempts you to pass it like an apple to your sweetheart to document your own personal
Garden of Eden on medium format film. And the best thing about it – you won't get kicked out of your personal paradise if you get
tempted by this medium format beauty.

No 1: Leave the digital grind behind

No 2: The return of luck, coincidence, contingency, chance, fortune, emergency & surprise

No 3: Expect the unexpected and the excitement of the experiment

No 4: Lomography will bring back overtones, nuances, smells, shades, dirt & dust and real life beauty to you

No. 5: Film & paper ensure originality, authenticity and eternity the ten prophecies of the analogue future

No.6: Look twice

No 7: Let loose with Lomography

No 8: The Avant-garde is analogue

No 9: A bazillion fresh analogue tunes awaits us

No 10: The analogue future is the home of a holy lot of love, joy, fun, sex and... the paradise!

To find out more about the Ten Prophecies go to: www.lomography.com/prophecies

 

Ten Prophecies Competition

To find out what it's like to live the Ten Prophecies in real life we want you to take part in one of the most amazing competitions
we ever started. Organised in two stages, we will start on February 18th by handing out posters and stickers with our Ten
Prophecies in our Gallery Stores and online. You will be asked to stick this poster to the most creative location you can think of
and take an analogue photo to upload it onto our website. Three lucky winners will be sent on a trip to our sacred Lomography
headquarters in Vienna! Stage two is still a secret but be prepared for a very creative challenge and the best prize ever! We
will send the winner of stage two on a trip around the world to visit every single Lomography Gallery Store that exists. As you
already know we only chose the finest locations for our Gallery Stores, such as New York, Rio de Janeiro, Tokyo, Paris, London
or Los Angeles. So keep your eyes and shutters open for this unbelievable competition!
To find out more about the competition go to: www.lomography.com/magazine/competitions

 

What the hell is Lomography?

www.lomography.com/about

We, the Lomographic Society International, are a globally active organization dedicated to experimental and creative analogue snapshot photography. Lomographic pictures are moment-catchers; characterized by vibrant colours, shadowy framing, surprise effects and spontaneity. Boasting over one million members across the world, we seek to document the incredible planet around us in a never-ending stream of images. TheLomo LC-A+ camera was the first member of the huge Lomographic analogue camera family. It confidently takes a seat at the dinner table alongside our other innovative and quirky Lomographic products – the Spinner 360°, Diana Mini, Diana F+, Lomo Lubitel 166+, Fisheye camera, the Colorsplash camera, the Supersampler, Horizon, Pop 9, Actionsampler, Holga as well as many other bags, lenses and accessories, books and stationery.


The future is analogue!




 
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