The return of luck, coincidence, contingency, chance, fortune and surprise

You not only perceive colors more intensely but people, faces and stories too. The very essence of your being starts vibrating. You’re absorbing everything, sponge-like. Beauty appears where you least expect it and you realize that it doesn’t matter so much what something looks like, but how you look at it — Begin to look at life the Lomography way!

 
This Beautiful Life

There’s so much natural beauty around us, let’s celebrate it all! Bathe in the sweet flowery scents of Spring, lie in the grass and feel the warmth of the sun against your cheek. Or just roll around in the mud...because dirt can be beautiful too!

What’s your most stunning photo of nature? Enter it to our ‘Real Life Beauty’? Rumble and you could win some real life Piggy Points!
Make photos the natural way - Read our Organic Tipsters and find out how to develop your photos on leaves
Let’s remember and cherish all those beautiful moments in life. The London Lomography Gallery Store recently made a time-capsule, read all about the project here. And what would you put in your time capsule? Make a LomoWall of photos and post it on our Rumble page for a chance to win some Piggies!
P.S What is ‘Beauty’ anyway??? Read our interview with the Philosopher Robert Hopkins to try and get some answers!

Find out how to turn the Analogue dream into a reality at our Future is Analogue microsite.

 
Redscale Love

Want to really bring out those subtle tones and shades in your photos, why not try out Lomography Redscale film? Now is the perfect time to experiment because this week we’re giving you 15% off all Lomography Redscale 35mm and 120 film - just enter the voucher code BRINGBACK at the checkout to be rewarded with some redscale love! Offer valid until 24th March 2011.


Redscale 100 35mm


Redscale XR 50-200 35mm


Redscale 100 120


Redscale XR 50-200 120

 
Shoot Your Prophecy

There’s only 4 weeks left to submit your entry for the biggest Lomography Rumble in history - Head to the Shoot your Prophecy page for full competition details! Need some Future is Analogue posters and stickers* for the Rumble? You can either:

(1) Place an order in the Online Shop and we’ll send you some for free

or

(2) Pick them up from one of our Gallery Stores!

The Rumble ends on April 15th so get submitting!

Head to our Future is Analogue Microsite to learn more about the Analogue Future.

* Lomography does not encourage vandalism or damage to private or public property. Please make sure that the hanging of posters and stickers does not infringe Local Laws and Rights. Lomography assumes no liability for damage on any legal basis. By participating in this competition, you completely indemnify Lomography.

 
Future Is Analogue
 

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Lomography USA & Lomography Store, 41W 8th Street, New York, NY 10011, 212 529-4353