Curiosity is one of those great traits analogue photography enthusiasts have. Given this, have you ever wondered which square-format photo camera you are?

1. Describe your favourite square-format photo characteristic.
a. Dreamy, luscious soft-focus – I’m a hope-filled romantic!
b. Elegant and sharp professional-quality photos – I fancy things of class and perfection.
c. Heavily vignetted – I am surrounded by a tinge of mystery which is my charm.
d. Versatile – I sometimes like to shoot in fancy squares, but also like to live on the edge with panoramic photos.

2. Characteristics I’m looking for with my square-format camera companion would be...
a. Something I could use to experiment rolls of film with – I’d try anything once!
b. Something that could teach me the dandy rules of photography -
c. Something I could use to compose quirky, clean-fun shots – I love sticking to the status quo but deviating a bit!
d. Something that I could take anywhere I go, and take lots of shots with on a single trip.

3. My ideal shooting philosophy is
a. Charming, creative and experimental
b. Intimate, personal and up-close
c. Attention-seeking, extroverted and lovable
d. New, Adventurous, take-me-anywhere philosophy

4. If I were to be given a gift, what suits me best would be...
a. A unique, majestic and classic device – I like the mix of old and modern.
b. A multi-functional tool – I want something that I could hand down to my grandkids with its toughness!
c. Something to play with both day and night – I take my favourite tools anywhere I go!
d. Something that you could never get bored of; has multiple functions and formats

If you answered A to most of the questions, then you’re a Diana F+! Pair it up with our complete lens collection for flawless portraits and landscapes, or even go for long-term with its pinhole function! It’s all that and a bag of chips!

Diana F+ in the Store | Diana F+ Microsite | Diana F+ Gallery

If you answered D for the most part, then you’re the new Diana Mini! Oozing with new features such as half-frame photos and the first-ever square-format on 35mm film – all in a new compact body!

Diana Mini in the Store | Diana Mini Microsite | Diana Mini Gallery

If you answered B, you’re a classy Lubitel 166+. And finally if you’re inclined to answering C, then you’re a ravishing Holga 120!

Lubitel 166+ in the Store | Lubitel 166+ Gallery
Holga 120 in the Store | Holga 120 Gallery

Take a look at Medium Format products in the store