The Lomographic Society Proudly Presents >> The Yashica Electro 35










	It’s hard to find a good rangefinder these days. For some time those loud SLRs stole the limelight and then there were the instants and the compacts and to top it off the glitzy digitals. But once you find a good rangefinder you should hold on to it with both hands!


	The Yashica Electro 35 GS is one of the most unfairly underrated cameras around. The first Electro was introduced in Japan back in 1966. Yashica was at the forefront of rangefinder innovation and the Electro sported a unique automatic, electronic, step-less shutter. It received its name and fame from the electro-magnet that controls the speed of this shutter. The Electro’s shots are astoundingly sharp and are guaranteed to knock your socks off! So it’s even more of a shocker that this fantastic all-rounder goes for a snippet of the price of many of its rangefinder pals. Here are some of the secrets behind the Yashica Electro’s success... Speedy and wide 45mm f1.7 lens – fast lens that can match the performance of any non-multi-coated SLR lens and is that little bit wider than average. Built-in automatic metering system – The Above the Lens (ATL) metering cell can cope with tricky lighting. Stepless electronic shutter – 1/500 – 50 seconds Aperture priority – adjust aperture and the camera automatically selects the correct shutter speed. Easy focusing – in-built parallax compensation and twistable focusing ring Quiet leaf shutter – no noisy mirror mechanism means you can do candid camera! Big and beautiful – these chunky hunks of silver chrome were built to last! Buy the camera in the Lomography Shop! shop.lomography.com/go/?where=shop&pro=yas


	A Self-confessed fan gives us a taste of what Yashica Electro so special… "Electro takes incredible pictures, reproduces hyper-real colors and is perfect to work with. Feels great in your hands, perfect weight, super craftmanship, a great body design. Not bad for a 42 year old!" Crikey! To read on and see full spec visit the microsite... shop.lomography.com/yashica


	Some of the Yashica Electro 35’s best shots can be found in this gallery. shop.lomography.com/yashica/gallery/?gallery=1




	"2 rare , sophisticated and elegant rangefinders: razor-sharp, quick and effortlessly classy seek exciting commander to bring out their true colours."


	The Yasuhara rangefinders are a cut above the rest. The original screw-mounted T981 was created from the vision and passion of Mr Yasuhara. The world reflected through its rapid 50/2.8, multi-elemented lens is truly stunning. Likewise, with the T012, Yasuhara’s second labour of love! The T012 swapped the screw-mount for a wide-angled lens and sports a LED guided exposure in contrast to its older siblings’s ‘point and shoot’ mechanism. The sad financial collapse of the Yasuhara has meant that the T981 and the T012 are becoming rarer all the time because not many were produced due to the skill and money needed. Both cameras are sophisticated masterpieces which reflect a bygone era of outstanding craftsmanship and must be snapped up before they disappear! shop.lomography.com/go/?where=shop&pro=ya1 shop.lomography.com/go/?where=shop&pro=ya2 Visit the Microsite here: shop.lomography.com/yasuhara


	Classy cameras deserve equally fabulous film, darling! The Fuji Velvia 100 is a world famous slide celebrity! To experience the Velvia’s full-on colour saturation is to take slide to another level. Even when developed normally the Velvia is anything but understated and when cross-processed expect nothing but a wild, green, blue trip! Yashica Electro GS + 10 pack Fuji Velvia shop.lomography.com/go/?where=shop&pro=yas Yasuhara T981 + 10 pack Fuji Velvia 100 shop.lomography.com/go/?where=shop&pro=ya1 Yasuhara T012 + 10 pack Fuji Velvia 100 shop.lomography.com/go/?where=shop&pro=ya2



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