The Return of the Original Sidekick Bag - Now Improved
The Sidekick Bag
That’s the thing about Sidekicks – just when you think it’s all over, they show up and save the day! So it is with the long-overdue return of the original Sidekick – the most popular and top-selling bag among Lomographers. Don’t be fooled into thinking this is just a re-issue. Oh no! We’ve been busy tweaking and testing the TPE material we use and now, finally, we are very pleased to bring to you the new, the improved - ultimate Sidekick bag.

Innovative, light-weight, and ever-ready in all-weathers and situations, the original Sidekick bag is making a comeback to help you fulfil all your Lomographic capers.

http://shop.lomography.com/shop/main.php?cat=Bags_Fashion&pro=bag
Sidekick Bag Features
2-in-1 Modular Design
Just like the original Sidekick, the improved version features a 2-in-1 design. A small Camera Bag on the front clips to a Large Bag in the back. The Camera bag stores one or more Lomographic cameras with lighting-fast access via a velcro flap closure. A small internal pouch holds credit cards, business cards, and cold cash. The Large Bag holds all of your daily essentials and offers a bottom exterior storage flap and an interior zip pocket.

Depending on your particular needs, these items can be worn together or separately - just affix the large adjustable shoulder strap as needed.

http://www.lomography.com/sidekickbag/features
The Sidekick Bag Lite
Fabric
The exterior is crafted with 100% Thermoplastic Elastomer (TPE) - water-resistant, lightweight, super-durable and environmentally friendly synthetic material. Now improved to prevent peeling and tough enough to last through even the hardest wear and roughest hand-washing. The interior is lined with smooth woven cotton fabric - like one of your favourite shirts without all the buttons and collars and such.

http://www.lomography.com/sidekickbag/features
Colour
Black as the night - thereby complimenting every outfit that you choose (even the superhero variety).

http://www.lomography.com/sidekickbag/features
The Sidekick Bag Lite
Choose from Two Sizes – Will you go Lite?
People and their personal transport needs come in all different shapes, so we've cut the Sidekick TPE into 2 different sizes.

http://www.lomography.com/sidekickbag/features
Sidekick Bag ( 95 eur / 100 usd )
Overall Size: 14″x12″x6″ (35x30x15cm) Camera Bag: measures 6.5″x12″x3″(16.5x30.7.5cm). Fits two Lomo LC-A, Actionsampler, Oktomat, or equivalent-sized cameras in its main pouches. The centre divider folds down to fit a Fisheye, Colorsplash, Holga, or Video Camera.
Main Bag: measures 14″x12″x3″(35x30x7.5cm). Holds a notebook computer (up to 15″ screen width), large magazines, portfolios, or your thick and juicy Chemistry textbook.

http://shop.lomography.com/shop/main.php?cat=Bags_Fashion&pro=bag
The Sidekick Bag Lite
Sidekick Lite Bag ( 75 eur / 80 usd )
Overall Size: 12″x10″x5″(30x25x13cm) Camera Bag: measures 9.5″x7″x2.5″(24x18x6cm). Accommodates one Lomo LC-A, Actionsampler, Oktomat, or equivalent-sized camera on the left, and a slim electronic device (camera, Ipod, miniature singing garden gnome) on the right.

Main Bag: measures 12″x10″x2.5″(30x25x6cm). Holds a few standard magazines, your absolute favourite novel, or that seriously expensive compact laptop.

http://shop.lomography.com/shop/main.php?cat=Bags_Fashion&pro=bag
The Sidekick Bag Lite
The Sidekick Bag Lite
The Sidekick chose to stage its comeback in wild and winterish Iceland and who are we to argue with that! Lomography photographer, author and expert extraordinaire Adam Scott, happened to be on the scene to snap the comeback antics of this most heroic of bags.

http://www.lomography.com/sidekickbag/gallery
The Sidekick Bags
Back in 2002, we introduced a new Lomographic bag concept with the name, "Sidekick." Like a Robin to your Batman or a Sancho to your Don Quixote, the Sidekick Bag is the perfect companion for all of your daily adventures. In one go the Sidekick managed to fulfil a host of Lomographic Golden rules starting uncannily with no.1:

“Take your camera Everywhere You Go”. Designed as two independent parts that can be worn together or separately, the Sidekick performs the double-duty of (1) keeping your all-important Lomographic cameras at a finger's reach and (2) efficiently transporting all of your crucial daily items. When everything fits so conveniently around your shoulder, taking your camera everywhere becomes second nature. Thus, the ever-loyal Sidekick facilitated yet another crucial Lomographic Rule:

“Lomography is not interference in your life – but a part of it”.

So began the beautiful friendship between the Lomographer and the Sidekick bag. The original TPE bag proved to be a massive hit within and beyond the Lomographic community - so much so that we've commissioned a re-animations of the original – the Sidekick Canvas and the Leather Sidekick bags and the more compact Lite editions. The improved Sidekick bag also comes Lite.

http://www.lomography.com/sidekickbag/gallery
The Sidekick Bags
The Sidekick Bags
Packrat Bag
Pack it up, pack it in to this spacious and stylish tote bag. Crafted in rugged double-faced cotton canvas, the Packrat is available in two sizes and two colours – and looks great on both men and women.

http://shop.lomography.com/go/?where=shop&pro=prb
The Sidekick Packages
Sidekick Deluxe Pack (130 eur / 130 usd): Sidekick Canvas charcoal/ khaki light
Sidekick TPE Bag
(Save 15 EUR/20 USD)
http://shop.lomography.com/shop/main.php?cat=Bags_Fashion&pro=bag
The Sidekick Packages
Sidekick Diana F+ Pack ( 230 eur / 260 usd):
Sidekick Bag
DianaF+
Diana+ 35mm Back
6 rolls Lomography B&W
6 rolls Lomography Redscale Film
(Save 31 EUR/ 35 USD)
http://shop.lomography.com/shop/main.php?cat=Bags_Fashion&pro=bag
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