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This is the world’s very first pre-loaded and ready-to-shoot RedScale film – designed to re-cast your image in a sea of powerful and seriously intense red, orange, and yellow tones. With your “red-eyes” fully focused, allow us to show you this wunderbar effect – all thanks to a very special film that’s spooled on the wrong side. |
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| http://www.lomography.com/filmshop/lomography/redscale_negative_100
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| http://shop.lomography.com/go/?where=shop&pro=rss |
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The “Red Scale” effect has actually been with us for quite a while. You see, your average 35mm color negative film has a semi-transparent layer on the back – designed to keep stray light from getting onto the sensitive emulsion on the front. At some point, a few bright photographers got the idea to load the film “backwards” and actually shoot through this protective layer. The result is close to shooting through a reddish-orange filter. But unlike a filter, the effect is a bit unpredictable and varies in strength depending on the subject and light source.
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We’ve always loved the effect, but the whole process wasn’t all that convenient. Lomographers do a lot for the sake of their images: processing in the wrong chemicals, taping up seams, tossing film in the washing machine, leaping head over arse, and so on. But if things can be easier – and therefore “BE FAST,” then why not go for it? So we worked with our friendly neighborhood film suppliers and cooked this up: a pre-loaded, ready-to-shoot, and ready-to-rock RedScale film. |
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Rated at 100ISO and packing 36 exposures per roll it is hungry for sunlight, thirsty for long exposures, and quite unlike anything we’ve ever seen before. |
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Ever shot a roll of sepia film? Ever marveled at the way that it reveals your image in smooth monotones with a silky color wash on the top? Here’s a hyper-saturated version of that idea – with reds and oranges defining your key colors and a slightly random filtration effect that leaves some areas a little natural and some redder than hell. Things are a bit unpredictable, a little bit Yellow Submarine, a little bit red in the cheeks, and wholly unlike anything any other analog images that your camera can chew up and spit out. |
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Here’s a funny tale: this “RedScale” concept was a bit strange for the film factory to accept. Convincing management – who in turn had to convince their technicians – to spool the film in reverse was no easy task. They told us in no uncertain terms: “this sounds absolutely mad.” But the results – and the sample images that we’ve got here – speak for themselves. RedScale film is THE analog photography news of the year! |
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| http://www.lomography.com/redscalefilm/gallery
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Once all of your shooting is done, here’s the best part: this film is developed in exactly the same way as normal 35mm color film. That means el cheapo development is possible at any lab, drugstore, supermarket, swapmeet, or wherever else offers standard processing. You don’t have to walk the streets – tin cup in hand – begging every lab technician in town to process this exotic and frightening film. Just go to your normal spot and return the next day to the sweet, sweet taste of a crispy packet of new prints. |
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RedScale 35mm film is quite a nice partner for our entire range of Lomographic cameras. We’re talking the LC-A+, Fisheye, Fisheye 2, Supersampler, Diana F+ (with the Diana+ 35mm Back), Horizon, Actionsampler, Oktomat, Pop 9, & more. Not to mention all those other 35mm beasties that you have sitting on your shelves and filling up your camera bag. No special care is required – just load it and SHOOT! |
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| Diana F+ & 35mm Back - RedScale Bundle: |
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| http://shop.lomography.com/go/?where=shop&pro=dbp
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| Fisheye 2 - RedScale Bundle: |
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| http://shop.lomography.com/go/?where=shop&pro=fe2 |
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| LCA+ - RedScale Bundle: |
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| http://shop.lomography.com/go/?where=shop&pro=clc
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Do not reply to this email! This email is being sent by an automated message system. Replies sent to news(at)thelomographer.com will not be received. To unsubscribe, please use the link provided in this newsletter. To contact us, send an e-mail to:
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| contact@lomography.com
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| http://www.lomography.com/contact
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