An earthquake-like shock shook our headquarters this week. While evaluating the grand analogue survey feedback we had to swallow the fact that the majority of Lomographers believe that - the future is digital. The shock! The Horror! We were ready to throw everything out of the window; cancel Photokina, abandon camera production and start producing microchips for digital air-conditioning systems. But alas! Just seconds before our fingers touched the "Off" switch we discovered the very same sample of people actually believe that the most essential things in life remain analogue! Life, love, fun, sex, beauty, creativity were voted by a huge percentage to be definitively analogue."

If these results don't show that the future is analogue, then what?!

http://www.lomography.com/photokina

To celebrate this groundbreaking discovery let us introduce you to the Analogue 2008 rumble. The results of this unique photo challenge will be presented at the world famous Photokina fair; only the biggest photo-imaging industry fair, which takes place this September. A huge space has been reserved for Lomography, and our mission is to represent creative analogue photography. In fact, doing that is exactly your job. YOU can make history by having one or more of your images featured on the biggest LomoWall ever - more than 100,000 analogue photos.

http://photokina.en.koelnmesse.info/

Here are the conditions: You can upload images relating to all of the 15 categories. However, you can only upload a maximum of 20 images to any one category. (see rumble page for complete 15 upload categories). Final deadline for submissions is 18th of August. It would make us very happy if you also filled in the approximate year when the image was taken. Thanks!

http://www.lomography.com/photokina/about#categories

But hold on. This is not just any rumble we're talking about. It's a serious mission to pave the way to the analogue future! We've selected the 15 most-voted-for analogue keywords from the results of the grand Analogue vs Digital survey. "Authentic", "love", "unpredictable", "surprise", "experiment", "excitement", "beautiful" and "satisfaction" - to name but a few all-star nouns, with which we hope to push your upload-trigger. Your submitted images MUST reflect these categories. They should visually describe the findings of the grand Analogue vs. Digital survey, put simply; that the most exciting, inspiring and beautiful things in life will always remain analogue!

To find out the complete 15 Analogue Categories
follow this link: http://www.lomography.com/photokina/about#categories

*5 Piggy Points - for everyone who uploads 5 images or more

*An additional 5 Piggy Points for everyone who uploads at least 5 images by 11th August 2008.

*A further 5 Piggy Points to everyone who fills in the optional time field - estimating when the pic was taken.

*Note: Piggy Points are wondrous online vouchers worth 1 Euro/USD on shop.lomography.com

http://www.lomography.com

After you have uploaded your image you will be given the option to estimate when the photo was taken. Why? Analogue photography has a grand old history under its belt and we want to show it! We want explore how the style of photography has changed over the years. Browse through your family photo-albums, scan in the most exciting imagery and send us some authentic vintage pics! The older the better. Make sure your images are among those presented on the Photokina Lomowall on a bombastic, never-before-seen Lomographic timeline.

Plan your trip - this year's top international Lomography project will take place at the Photokina 2008 in Cologne.

Where:

LOMOGRAPHY AT PHOTOKINA
Lomography Analogue Lounge
23-28 September 2008 Cologne
Passage Halls 4/5


Expect an interactive analogue programme featuring performances, workshops, lectures and discussions led by international Lomography experts as well guests from the world of analogue culture and art.


Programme Rundown:


LomoWall Exhibition:

Comprising more than 100,000 real photo prints, collected from submissions to the Future is Analogue competition. The biggest Lomowall ever!

Workshops:

Insight into the basics and secrets of Lomography with experiments and new techniques for analogue photography.

Speeches and Crash Courses:

Analogue survival in a digital world and introductions into analogue life assets. Visiting professionals of different skills will provide new and striking answers to old questions.

Live Analogue Music and art performances by international artists:

Including:

Vienna Swing Sisters (23.09): http://www.vienna-swingsisters.com
Tobias Rueger Quartett (26.09): http://www.tobiasrueger.de/quartett.html

The Lomography DJ marathon with invited artists of vinyl perfection and live gigs will keep the party folk on their feet and offer a chill-out ambience for relaxation.

Lomography Bar Lounge from 5 PM to 7 PM: A fine selection of cocktails, Austrian wine and (of course) Russian vodka will guarantee good vibes for very deep analogue discussions. Life Music Shows!

Highlights:

Daily online competitions on lomography.com will serve a never-ending flow of colourful eye-candy.

Lomography Kiosk:

The Premium selection of Lomography products - cameras, books, films, photography accessories, bags, fashion and other tools for a creative analogue life, as well as the MYSTERY special edition Photokina camera.



We are looking forward to seeing you there!