The Wonderful World of 120 Photography
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The 120 Clickers
Expired Film & Special Offers
Photo albums – something for the whole family!
Accessorize!
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Offer expires midnight (Vienna time), Thursday, Dec. 6th

When you are feeling sad and weary, and even your cornflakes have lost their crunch, it is comforting to know the wonderful world of 120 photography exists. Escape to a magical place where everything is seen through rose-coloured vignettes and light leaks! What’s more, in the 120 world is everything is bigger, and can be seen in greater detail.

The Lomographer’s love of Medium Format stands firm and undiminished in the face of killjoys, Doubting Dora’s and 120-Haters. Anyone who isn’t even a little impressed by the otherworldly, soft focussed splendour of the Medium Format is quite obviously a terrible wet fish! It’s true! We do get passionate when it comes down to it. You see the Wonderful World of 120 is more than just myth my friends.

So let us guide you through the Medium Format maze of the cameras, and their indispensable sidekicks, the films and accessories that make the whole thing click.

shop.lomography.com/shop/index_shop.php?cat=Medium_Format



The Cameras
The Diana +
Diana, Diana, Diana…since you came in to our lives the world of medium format has become, well, even more plastic. All the better for it! The Diana+ has all the best bits from the original 1960s Chinese model and still manages to maintain that lo-fi grittiness and colour-drenched magic. We’ve just added in some extra bells and whistles like a built-in pinhole and endless panorama feature. Bring on the plastic!

shop.lomography.com/go/?where=shop&pro=dia

The Holga
It just wouldn’t be right to not stop by chez Holga. After all it was this chunky charmer that made us fall for the plastic Medium Format game. Look how far the Holga has come since we first came across her talent for yielding the most perfect, dreamlike shots we had ever laid eyes on.

The array of HolgaMods on the Lomography website mean you can add creative strings to your Holga’s bow whenever you’re feeling experimental.

Now, as well as the original black Holga, there is a whole clan of the plastic snappers! The special editions: Green, Red and Holga Multicolour are out on the streets spreading 120 happiness for all to see. Well, you couldn’t miss them in those colours now could you?

Such is the Holga’s popularity we have even put together a Holga Maniac package which features the camera +starter kit, filters and tunnelvision lens. Additionally, to assist you with any Holga questions and tips and to provide a bit of inspiration the Maniac package includes two books; “Nonfiction” by Christopher Anderson and “World Through a Plastic Lens” by Adam Scott.

shop.lomography.com/go/?where=shop&pro=hck

Whitestripes Special Edition “Jack” Holga
The result of a beautiful one-off collabo between The Whitestripes and Lomography. But could it be that you’ve been putting off buying the Special Edition Whitestripes cams? There’s only a few pieces remaining!

Here’s precisely what makes them so special...

The “Jack” Package includes: Holga Color Flash Camera with red and clear color flash gels, a set of three custom filters, fisheye lens, The World through a Plastic Lens photo book, one 120 film roll, two “AA” batteries, editorial poster, and multilingual instruction manual.

The "Jack": shop.lomography.com/go/?where=shop&pro=hoj

Expired Film Bundles
This is certainly not the first, nor the last, time you’ll hear us rave on about the delights of expired film. However, there aren’t many occasions when you will be handed such a treat as what we have in store at the moment. It’s got us all a little over-excited!

Fuji Provia - Slide
This slide film is a doll because it walks the line of moderation between the full-on colour show of the Velvia and the Astia’s whisper in water. When cross-processed, however, you can rely on those crazy fuji blue/green colour shifts.
shop.lomography.com/go/?where=shop&pro=mfs

Fuji Velvia - slide
Yes! It is all about saturated colours and big statements! You can rely on this world famous film to knock you sideways, offer you a helping hand and then do it all again! The Velvia never lets you down and is quite possibly the most saturated film you can get. The one thing you can expect is that trademark Fuji crossed-processed green/blue colour shift.
shop.lomography.com/go/?where=shop&pro=mfs



Bundles

Holga +  20 rolls of Provia or Velvia
shop.lomography.com/go/?where=shop&pro=hck

Diana + 20 rolls of Provia or Velvia
shop.lomography.com/go/?where=shop&pro=dia

Bonus 120 Film Offer!
A 120 newsletter would be incomplete without a 120 special film offer. So we, in our infinite wisdom say: “Let it be slide”! We are offering 5 & 10 packs of the Fuji Provia with up to 48% savings!

5 pack 13 Euros/18 US$
10 pack 24 Euros/33 US$

shop.lomography.com/go/?where=shop&pro=mfs


Photo Albums are Back!

Hooray! The good old days of sitting on grandpa’s knee and flipping through the photo albums of when your dad was a nipper are here again! Digital photography had almost caused photo albums to become a thing of the past. Save the photo album, we say!

So here are 3 different Lomo designed albums for you to take your pick from. Each one boasts a black faux-leather cover and pages upon pages of quality white card to stick your lovely pics onto. Looks a treat on the bookshelf and will provide many joyous moments of torment for your kids when their boyfriends/girlfriends come round for tea. Splendid!

Lomo Uno – one 4”x6” (15,3 x 10,3cm) image per page
Lomo Due - two 4”x6” (15,3 x 10,3cm) images per page
Lomo Quattro - four 4”x6” (15,3 x 10,3cm) images per page
shop.lomography.com/shop/index_shop.php?cat=Clips_Frames_Albums

A little medium format Fluff
Got the camera, loaded the film and even got your photo albums poised for some serious sticking action. But you’re feeling a bit a bit cheeky today aren’t you. Craving some extra excitement to complete the already scandalous amount of enjoyment that the Wonderful World of 120 brings? We’ve got great little toys to keep your medium format antics fresh and varied. Check out these nifty accessories:

Holgon Ringflash
shop.lomography.com/go/?where=shop&pro=rin
35mm Adaptor
shop.lomography.com/go/?where=shop&pro=h3m
Cable release Adaptor
shop.lomography.com/go/?where=shop&pro=hcr
Filter set
shop.lomography.com/go/?where=shop&pro=hfs
Universal Mount
shop.lomography.com/go/?where=shop&pro=uhm
Strobe Flash
shop.lomography.com/go/?where=shop&pro=hol
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