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The most eager amongst us feel the approach of this yearly closing event as early as September (the first of the legendary –er months). The rest of us bravely abide, at latest when the first new-years resolutions are pledged in late November. Yes, it’s that time of the year again. And before we all pack up and go home to remise about the last 365 days, it is our duty to wrap up this year with some juicy gossip. |
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Lomography World Congress London 2007 In a worldwide online call via all Lomography websites (May to July 2007), the 1 Million members of the Lomographic community were addressed to submit their images for the LomoWorldWall on Trafalgar Square. The 30.000 image uploads resulted in more than 1000 LomoWall panels, created by individuals from 54 countries. Over 30 interactive Lomography projects in London and other cities around the world were organized in cooperation with the Lomographic Embassies and cultural institutions. More than 700 individuals (adults and children) participated in the workshops and shooting actions on offer. All resulting images were incorporated into the LomoWorldWall installation. Additionally to the crowd of usual mortals that fell for the magic of Lomography, the Lomography World Congress London 2007 recruited a premium selection of brand new Lomography artists, including designers Michael Young, Karim Rashid, Wallpaper editor-in-chief Tony Chambers and architect Kengo Kuma, as well as sparking the interest of long-time Lomo Enthusiasts such as designer Rana Salam, Paola Antonelli, curator of the MoMA in New York, and architect Amanda Levete. |
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The LC-A+ Anniversary |
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Lomography Embassy London |
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Lomographic Society China |
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Lomographic Society Japan |
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Lomography Embassy Spain |
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Lomography Embassy Chile |
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Lomography Embassy Germany |
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Lomographic Society Korea |
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Lomography Embassy Newcastle |
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Lomography Embassy Dubai |
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Lomography Embassy Australia/New Zeeland |
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Lomography Gallery Shops |
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Lomography Embassy and Gallery Shop Hong Kong
Point of contact: Pan Chan/Dream Li To serve their ever-growing crowd of Lomographers, the Asia Pacific team moved to a brand new store in early 2007 in an upcoming design district of Hong Kong on Hollywood Road. Equipped with vintage furniture directly from Vienna, the brand new Lomography Store in Hong Kong brings with it the usual Lomography flair and a premium selection of Lomography tools and has established itself as the main meeting point for the Asian Lomographic community. |
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Lomography Embassy and Gallery Shop Check-In! Paris
Point of contact: Peter Boesch The travel-themed flagship gallery shop opened in November 2007 with a big bash. The first of its kind in the country of France, the Lomography Check-In! will be homeland to the regular Lomography meetings, workshops and exhibitions and offers a premium selection of Lomography products. |
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Lomography Embassy and Gallery Shop Beijing
Point of contact: John Wong Despite the downpour in Beijing, the 11m² mini Lomography shop was cramped with a good 100 visitors at the day of the opening. After months of short supply of the LC-A in the Asian market, the new Beijing shop will guarantee a steady supply of LC-A+ packs on their shelves. |
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Lomography Embassy and Gallery Shop Porto
Point of contact: Lina Correia The Lomographic community of Portugal was upgraded with a second embassy and shop in Porto that attracted an approximate 300 people at the opening event at the hippest new location on town. At the annual Lomo Holiday challenge, a total of 201 participants faced the challenge of submitting their best holiday shots. |
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Lomography Embassy and Gallery Shop Guangzhou
Point of contact: Aloho Xue Currently only operational but open to customers, the target date for the Grand Opening of the Lomography Gallery Shop in Guangzhou is early 2008. In the office space above the shop, the Lomography China crew keeps some old and rare Lomography product editions. In future, the Guangzhou Gallery Shop will be hosting regular events for the whole Chinese Lomography community, such as a big party for the Chinese New Year. |
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Lomography Embassy St. Petersburg & Lomography Shop & Camera Refurbishing Workshop
Nevski Prospekt 105 Situated on Nevski Prospekt, St. Petersburg’s finest shopping address, the famous Lomography camera refurbishing workshop also features a rich selection of Lomography products, a LomoWall and a photo-clip wall. Managed by LomoAmbassadors Steffi the German and Suleyman the Caucasian and their engineers (former employees of Lomo PLC factory in St.Petersburg), this shop is looking to establish itself as a fully-fledged Lomography Gallery Shop in 2008, complete with all forms of community activities, including workshops, exhibitions and parties. |
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Lomography Embassies For the ever-growing community of Lomographers, Lomographic embassies are the cherry on the cream cake that is Lomography. Spread amongst nearly each and every one of our glorious continents in this wonder-world earth (Antarctica remains still to be liberated), these magical places offer a shelter for the often misunderstood species that is the Lomographer. Apart from the before listed Gallery Shops, which are also official embassies, three additional brand new Lomographic embassies (not yet shops) were created in 2007: Bangkok, Manila and Mexico. With many more Lomographic embassies to follow next year, Lomographers are on their best way to becoming the superior tribe. |
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Lomographic Embassy Bangkok
Point of contact: Maneedang Kulthaveesup Long established as one of the most active communities, Thailand was finally enhanced with its very own Lomographic embassy. With many events planned in the future, the Lomographic embassy of Bangkok is guaranteed to offer a meeting point for Asian Lomographers and vacationers. The Bangkok embassy also offers a rich mixture of Lomography products. |
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Lomographic Embassy Manila
TeamManila Freshly opened, and already high in course, the Philippines new embassy in Manila has already had its very first big Lomography exhibition LOMOLOKAL, calling all Philippine Lomographers to re-explore their city with a Lomographic eye. |
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Lomographic Embassy Mexico
In an attempt to collect the most colorful of shots from all over the world, the Lomography crew of Mexico managed to build an 8x2.5 meter LomoWall out of 1500 images for their big contest and pre-congress event Cromofilia. In a refusal to rest, the Lomographic Embassy Mexico has made it its mission to introduce the world to the manic Lomographer to the people of Mexico. |
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The year 2007 brought a true PG-rated climax to all that is Lomography tools. Lomo’s little helpers were assiduous as ever in their modest little workshop, to bring you the most ostentatious of all Lomography gears! And what better pretext to go get yourself equipped than this yearly feast of giving (and taking)? Give your dearest ones a lead to spare them the shame of your utter disappointment; the Lomographic leprechauns still accept online orders for all seasonal late-comers. |
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Diana+ Back in production, and better than ever, the new Lomography Diana+ comes with brand new features such as a pinhole and panorama function, creating perfectly imperfect dreamy, mind-blowing images. To celebrate the 7th Lomography World Congress, the Diana+ came in a limited gold edition. Be on the look out for more news on the Diana+ in the next year! www.lomography.com/diana |
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Chinese LC-A+
After a shortage of supply for the ever-growing crowd of Lomographers, our Chinese factory came to aid and started faithfully and lovingly reproducing the notorious Russian Minitar 1 lens: a remedy was born. Yielding the same radiant colours as the original Russian production, the brand new LC-A+ features knockout contrast, vignetting and powerful multi-coating. The double exposure switch allows painless but effective way to achieve mind-blowing overlapping effects. |
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White Stripes Editions
Lomography has teamed up with the The White Stripes to produce two completely custom cameras; the ëJackí Holga and the ëMegí Diana+. The cameras are specially designed in conjunction with the band and strictly feature all items in the bandís trademark black, white and red color scheme. |
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Ringflash Here we have nothing short of the most amazing electronic flash that you have ever experienced! When mounted onto your camera, the Ringflash completely surrounds your lens and throws a burst of perfectly even light onto your subject – making for fantastic close-up portraits with a signature look. Skin is radiant, eyes have circular reflections, and crazy shadow effects are traced around your subject when they’re up against a wall. Solid color gels and multiple color gels can be used to toss colored light and create seriously groundbreaking and unique images – including shots with four distinct and totally mind-blowing colors! shop.lomography.com/ringflash |
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LC-A+ Wide-Angle Lens Affixed to your lovely LC-A+, this black beauty takes that comfortable 32mm view that we knowñ and expands it into a super-wide and full-frame paradise. Beyond the limits of human eyesight, this brand new, full-frame, wide-angle lens takes in all those little things the naked eye will unwillingly pass over. |
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LC-A+ Splitzer Offering surgical image dissection in halves, thirds, quarters, fifths, sixths or shapes of undefined proportion, this brand new LC-A+ add-on presents new heights in the endless possibilities of multiple exposures. |
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Fisheye Submarine Far down in the depths of the sea, where the sun don’t shine, your Fisheye breaks the light! Discover marine life with the brand new underwater case for your beloved fisheye. Built to endure all weather conditions and extreme sports, the fisheye submarine is your new companion for your wild side. shop.lomography.com/submarine |
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Sidekick Leather Bag Accessorize! Lomography proudly presents: fashion at its finest. Bid farewell to everyday monotony. What we have here is nothing but the most spectacular, multi-purpose, top quality leather, two-in-one, hand-crafted cross-shoulder carrier bag and store-room for your beloved Lomography tools. |
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Notebooks A functional notebook, sketchbook, organiser, planner, diary, guide, scrapbookÖ Spark your wanderlust with the brand new addition to the Lomography world. Find here Lomographic tips and tricks, locations, stores, embassies, Lomographs, city tips and Lomography specific information. The London Lomo Notebook is the first city-specific of Lomography Notebooks. Watch out for even more city editions to come in the next year! |
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Albums A new found home for your oh so dearly loved Lomographs. The brand new, striking Lomography albums come in 6 sizes, perfectly tuned for your favourite shots of all formats. |
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T-Shirts Lomography has released a twosome with a licence to stun: the brand new LC-A themed t-shirts are certain to steal all looks, thus making them the ultimate weapon for your most undercover of Lomographic missions. Don’t think, just wear! |
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Lomographers are true warriors of the modern world. Plentiful of the most fearless of all members of the knightage capitulated to the pallet of battles that the age of 2007 brought with it. |
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URBN Outfitters |
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Absolut Lomo |
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LC-A Rumble |
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Colorsplash Chakra Rumble |
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ALT Hotels |
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Lomo Locations |
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Filmshop |
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Blog |
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2007 brought new record highs in all that’s Lomotistics.
In meticulous Sisyphus efforts, the archive and design team of Lomography managed to make true the seemingly impossible: 1.104,11 m² of genuine, unpolluted LomoWall were constructed in 2007.
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Lomography has called it its mission to master the impossible in the next year; here is a small selection of what to expect in 2008:
And to break your frantic guessing and fevered questioning: the next Lomography World Congress will go down in 2009. |
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The year of 2007 has breaded with it many new members to the ever-growing LomoFamily. View the Lomography Team Gallery to get to know some faces. ![]() The Lomography team is always on the look-out for new creative minds out there. www.lomography.com/about/jobs Happy Holidays, |
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