It's time to get vain! Lomography and the Canadian Groupe Germain cordially invite you to drop all insecurities and present yourself from your golden side. Spoil the world with your bold self-admiration, show your friends that it is your time to shine, reveal your VIP allures and brag with your very own success story, from the hot makeover you gave your grandma to the match-house box you build – today YOU are the VIP!

And to make that VIP feel complete, the Groupe Germain will be inviting the winner to a LomoWeekend in the brand new, decadently designed ALT Hotel (www.althotels.ca) in Montreal.

Categories

1. "Today, you are the VIP."
Friday night. Your outfit - dressed to kill. A last look in the mirror before you get the party started in your favourite lounge - hotter than hot! Present yourself from your best side - have the stylish night owls stop in awe as you strut through the streets that are your catwalks. But don't forget the trendsetters around you!

2. "Your moment to shine!"
Everyone, even those too humble to admit it, has felt like Napoleon at one point or another. Show us what makes your chest swell in pride - we want to be proud of you!

3. "I love gold"
What makes your mouth water? What makes your heart skip a beat? Is it an unplanned road trip? The shy look from the front desk clerk? Or a pair of fiery red lips? We want to know all about it! No taboos!

To participate and find out more, visit the competition website at: