The classic Lomographic Lifestyle bag returns
2-in-1 modular design to fit your daily requirements
2 jazzy color schemes in soft cotton canvas
2 sizes available to fit your most crucial needs

Lomographic Golden Rule #1

"Take your Camera Everywhere You Go." Out of all the tips, tricks, guidelines, rules, and royal decrees, this is easily the most important. Without your precious Lomographic camera at your side, you can't capture all of the incredible, spicy, unexpected, and absolutely unpredictable events and subjects that cross your path on a daily basis. Lomography is not an interference in your life - but a part of it - and like all of your other parts (hands, feet, head, eyes, etc.) it needs to be physically attached to your body at all times.

Hmm, how to ensure that your Lomographic camera is always at hand? Unfortunately, surgery is an expensive and fairly complicated solution to this dilemma. Super glue, duct tape, industrial-strength staples, and large rubber bands have also proved to be problematic and profoundly uncomfortable. But worry no more: we have the perfect solution for you.

Back in 2002, we introduced a new Lomographic bag concept with the name, "Sidekick." Like a Robin to your Batman, a Sancho to your Don Quixote, or a Flav to your Chuck D, the Sidekick Bag is the perfect companion for all of your daily adventures. Designed as two independent parts that can be worn together or separately, the Sidekick performs the double-duty of (1) keeping your all-important Lomographic cameras at a finger's reach and (2) efficiently transporting all of your crucial daily items. When everything fits so conveniently around your shoulder, taking your camera everywhere becomes second nature.

The original Sidekick proved to be a massive hit within and beyond the Community of Lomographers - so much so that we've commissioned a re-design of the original pattern. The new bags before you are now crafted in a beautiful cotton canvas, available in two sizes, and cast in two gorgeous color schemes. If you own an original Sidekick, or you're new the world of this Lomographic Lifestyle carry-all, then read on for more juicy details.

http://shop.lomography.com/sidekickcanvas

2-in-1 Modular Design

Like its predecessor, the Sidekick Canvas features a 2-in-1 design. A small Camera Bag on the front clips to a Large Bag in the back. The Camera bag stores one or more Lomographic cameras with lighting-fast access via a velcro flap closure. A small internal pouch holds credit cards, business cards, and cold cash. The Large Bag holds all of your daily essentials and offers a bottom exterior storage flap and an interior zip pocket.

Depending on your particular needs, these items can be worn together or separately - just affix the large adjustable shoulder strap as needed. Dancing the night away or merely crying at the discotheque? Take along the Camera Bag. Going to that dead-serious conference on avant garde architecture? Grab the Large Bag. Planning a full day of full-on urban hiking? Take both of them together.

New Fabrication & Colors

Your Lomographic lifestyle has been cast in a mix of vibrant and long-lasting 100% cotton. The exterior is crafted in rugged cotton canvas - which is soft and wonderful to touch, but tough enough to last through even the hardest wear and roughest hand-washing. The interior is lined with smooth woven cotton fabric - like one of your favorite shirts without all the buttons and collars and such.

In turn we also have two color combinations to choose from. The concept is this: a soft neutral tone on the outside (thereby complimenting nearly any outfit that you choose) and a blazing color treatment on the inside (thereby flashing everyone with boombastic vibrance when you pull out a camera or such). Feast your eyes upon the options:

Two Sizes to Choose

People and their personal transport needs come in all different shapes, so we’ve cut the Sidekick Canvas into 2 different sizes. Here are the specifications:

Sidekick Canvas

Overall Size: 14”x12”x6” (35x30x15cm)
Camera Bag: measures 6.5”x12”x3”(16.5x30.7.5cm). Accommodates two Lomo LC-A, Actionsampler, Oktomat, or equivalent-sized cameras in its main pouches. The center divider folds down to fit a Fisheye, Colorsplash, Holga, or Video Camera.
Main Bag: measures 14”x12”x3”(35x30x7.5cm). Holds a notebook computer (up to 15” screen width), large magazines, portfolios, a buncha hard-boiled eggs, or your thick and juicy Chemistry textbook.

http://shop.lomography.com/go/?where=shop&pro=sk2

Sidekick Canvas Lite

Overall Size: 12”x10”x5”(30x25x13cm)
Camera Bag: measures 9.5”x7”x2.5”(24x18x6cm). Accommodates one Lomo LC-A, Actionsampler, Oktomat, or equivalent-sized camera on the left, and a slim electronic device (camera, Ipod, miniature singing garden gnome) on the right.
Main Bag: measures 12”x10”x2.5”(30x25x6cm). Holds a few standard magazines, your absolute favorite novel, that seriously expensive compact notebook computer, or exactly 4.7 brown field mice.

http://shop.lomography.com/go/?where=shop&pro=sk3

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