The Bad News: Lomo LC-A Production has stopped

Listen closely and take a seat. Here is the bad news first. The original and one-and-only Lomo LC-A camera has been taken out of production. Some of the most beautiful items ever created (the original VW bug, Constellation, Tupolev, Concorde and Illushin airplanes, Polaroid SX-70's, Olivetti typewriters, Lambretta scooters, Commodore 64 computers, Wacker Innsbruck, etc.) have disappeared despite the enormous love and respect that they command. According to the LC-A's Russian factory (LOMO PLC), the LC-A has proven too expensive to continue given their existing structure. As they no longer produce any cameras outside of the LC-A, they lost key manufacturing synergies. Engineers and craftsmen experienced in 35mm cameras are a dying breed. Wages and energy costs have skyrocketed. Our beloved LC-A consists of 450 individual parts, and is extremely labor-intensive to construct. The days of its precise assembly by hand have come to an end and its production is no longer cost-effective within their new structure.
The Good News: There is still time

Now for the good news. As the LC-A is first in our heart and soul, we have been fighting these developments for quite some time. Although we could not ensure its future production, we still have a few hundred units for each Lomographic market (USA, Asia, Europe, Africa, & Australia).

Beginning on May 1st, 2005, our last remaining Lomo LC-A units will be sold worldwide through our best partner shops, Lomography.com, and our Asian partner websites. This final stock was produced under the burden of a huge cost increase. We had no choice but to accept, and we regrettably must raise our corresponding retail pricing. Beginning on May 1st, the Standard Lomo LC-A package will cost 260 USD/Eur. The Deluxe Package will increase to 325 USD/Eur.

The next 10 days are your last chance to order an LC-A at the old pricing. All orders must be received by 11:59PM (Vienna Time) on April 30th to qualify.


I want my Lomo.

www.lomography.com
www.lomography.jp
www.lomographyasia.com
www.lomography.co.kr
The Best News: A bright future ahead

And finally...the BEST news. Russia would not be Russia if there wasn't a blazing hot summer after a deep-frozen winter. A task force of Russian, Chinese, and Austrian brains are feverishly working on a new and vastly improved Lomographic camera. Cross your fingers and believe: if this baby is born, it will be the ultimate LOMO snapshot machine - complete with plenty of innovative and exciting new features. The precision and soul of Russian optics, the efficiency of Chinese production, and the Lomographic fever of Austrian ideas & design will forge the camera of your dreams and the Lomo-fied answer to your prayers. Take this to heart - the new Lomo will be the greatest compact camera ever conceived.

Do you have a fond wish, technical suggestion, or burning desire for the new LOMO?   Speak now and fill out our online poll . Tell us the greatest, craziest, and most urgent features that you would like to see on the new LC-A. We can't guarantee that every idea will be used, but we can guarantee that every idea will be eagerly read and kept close to our beating hearts. The best 3 ideas will receive a shining prize of 50 Piggypoints. The next 7 runners-up will receive 25 Piggypoints each.  That's a total of 10 tasty prizes - so grease up your thinking caps and send us the most earth-shattering ideas that you have. Deadline for entry is Thursday, April 28th.

www.lomography.com/poll
The Old News: Our beloved Lomo LC-As history

About two decades ago, our comrades General Igor Petrowitsch Kornitzky, Michail Panfilowitsch Panfiloff, and Professor Radionov put their heads together and created the most wonderful 35mm camera of all time. Like our GreatLomoWall in Beijing, the history of this little treasure is dazzling, colorful, and intricate. Dive inside, open your mouth, and crunch on every last tidbit of LC-A knowledge and trivia at our esteemed repositories of knowledge.

The Lomo History Online Scrapbook
The Lomo LC-A Microsite
The Lomo LC-A Tips Section
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