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Stop Right There! You, my friend, are about to encounter a radically new and ultra-heated way of photography – the 58mm majesty of true swing-lens Panoramic shooting. Before we get into all the nitty gritty, allow us to give you a short briefing on the reasons WHY you need 120 degrees of vision in your life:
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As a true panoramic camera, the Horizon's double-wide angle of view commands nearly two full 35mm frames. Everything around you is brought into the frame and rendered in absolutely stunning color and clarity. After a few rolls through your Horizon, you might find the ordinary 35mm frame falling a bit short of your expectations.
Each touch of the shutter button sets the Horizon’s clockwork gears in motion and smoothly swings its glass Russian lens from one side to the other. As it sweeps from one side to another, the negative is progressively exposed with more and more solid gold panoramic magic. Both the day and night exposures are possible and impossibly gorgeous.
Swing-Lens panoramic cameras are famous for their signature barrel distortion effect. You see, if you fire the camera totally level, then you’ll receive a straight-perspective shot. But, move the camera up or down off of its level position, and THE ENTIRE WORLD AROUND YOU bends up or down as a result. The power to instantly render your environment either convex or concave is only possible with these specific cameras.
The Russians that we know and love find great value in the irreverent, comical, and intense side of life. One one side, it’s a mechanical work of art – crafted with meticulous attention to detail and quality control. On the other, it’s a bizarre throwback to the camera technology of 30 years ago – and quite capable of the strangest, most insane, and definitely light-hearted images you have ever seen.
Our love and enthusiasm for the Horizon’s sweet n’ vicious panorama format is nearly boundless. Needless to say, this 58mm dynamo will be the cause of many early mornings and late nights to come for the Lomographic Community at large. These amazing cameras are the ultimate snapshot devices for panoramic Lomography. Armed with the Kompakt or Perfekt, the new craze is right there within your grasp.
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We, the Lomographic Society International, are absolutely thrilled to announce our partnership with Zenit Camera of Moscow, and to exclusively offer you Russia’s premiere panoramic wonder-cameras: the Horizon Kompakt and the Horizon Perfekt!
As your eyes trace their sensual curves, bear this in mind: these cameras represent another level of panoramic majesty. See, most “panoramic” images are just the usual run-of-the-mill landscape shots with the top and bottom cropped off. The Horizon, however, employs a clockwork swing-lens mechanism that yields a full 120 degrees of vision. The result is an absolutely stunning and super-wide image, with a signature barrel effect that only a swing lens can provide. Using standard 35mm film, each shot is sized a super-wide 58mm long – nearly the length of two regular frames! It’s capabilities and techniques are endless. We’re talking veritable photo magic along the lines of bending the Earth along a convex or concave line, capturing blurry moving objects against crisp backgrounds, shooting awe-inspiring natural-light shots at night, and much more!
Each unit is hand-crafted with extreme care and precision within Zenit’s revered halls. For the first time ever, we are thrilled to offer the Horizon with (1) a full package, including a premium case and gorgeous panoramic book and (2) a full two-year warranty. Lomography is now the exclusive worldwide distributor of the Horizon – and all production efforts will be channeled directly into the gorgeous (and beautifully Lomographic) Kompakt and Perfekt!
shop.lomography.com/horizon
As your eyes trace their sensual curves, bear this in mind: these cameras represent another level of panoramic majesty. See, most “panoramic” images are just the usual run-of-the-mill landscape shots with the top and bottom cropped off. The Horizon, however, employs a clockwork swing-lens mechanism that yields a full 120 degrees of vision. The result is an absolutely stunning and super-wide image, with a signature barrel effect that only a swing lens can provide. Using standard 35mm film, each shot is sized a super-wide 58mm long – nearly the length of two regular frames! It’s capabilities and techniques are endless. We’re talking veritable photo magic along the lines of bending the Earth along a convex or concave line, capturing blurry moving objects against crisp backgrounds, shooting awe-inspiring natural-light shots at night, and much more!
Each unit is hand-crafted with extreme care and precision within Zenit’s revered halls. For the first time ever, we are thrilled to offer the Horizon with (1) a full package, including a premium case and gorgeous panoramic book and (2) a full two-year warranty. Lomography is now the exclusive worldwide distributor of the Horizon – and all production efforts will be channeled directly into the gorgeous (and beautifully Lomographic) Kompakt and Perfekt!
shop.lomography.com/horizon
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After your Horizon lands into your palms, and you crack open that first package of tasty double-wide prints, you’ll surely want to get onto Lomography.com to share a little bit of the magic. We’ve been expecting you, and we’ve got some surprises in store:
- All Horizon shots uploaded to your LomoHome will automatically include a black frame on top and bottom – so they’ll be suave AND correctly formatted.
- You’ll find a prince’s bounty of tips, tricks, and dirty secrets uploaded by your fellow Lomographers
- We’ll share inside information on great labs and scanners to make your Horizon dreams a reality!
- Need some inspiration. Dive into our LomoWorldArchive’s amazing Horizon corner!
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Do not reply to this email! This email is being sent by an automated message system. Replies sent to news@thelomographer.com will not be received. To unsubscribe, please use the link provided in this newsletter. To contact us, send an e-mail to contact@lomography.com.
www.lomography.com/contact