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According to the latest studies, 89.3 % of all successful Lomographers once forged a career as a girl- or boy-scout. This comes as no surprise, as traditional scouting-skills closely match the Lomographic spirit: every day is another roll of film, keep searching and exploring, inhale the world with the eyes wide open, and of course, throw yourself at challenging contests and SCHNITZEL CHASES. Our very own Lomographic WorldPresidents had their first personal taste of victory by winning bicycles and a tent through old-school scouting. With that in mind, we now invite you, dear skilled online Lomographers, to join the wildest Lomographic Schnitzel-Chase ever. (ok, it is the first, but nevertheless it will knock you off!)
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pack your bag, jump in front of your computer, connect to www.lomography.com
and prepare yourself for the most exiting, around-the world virtual
tour. 8 difficult tasks must be solved during this journey. With
each one of them yielding one number or character (Schnitzels).
Collecting all 8 Schnitzels in the right order will give you the
final Schnitzel-Chase code. Enter this code into our Lomographic
slot machine on www.lomography.com/schnitzel,
push the trigger... |
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... and  one of the following awards: For the Very First Lomographer to enter the correct Schnitzel-Chase code: |
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 You will receive a free Fed5B camera, and a one-time schnitzel chase discount of 50% off of anything in our online shop.
The next 2-10 correct entries receive the one-time 50% discount off of anything in our online shop
Correct entries 11-40 receive a one-time 20% discount off of anything in our online shop
All correct entries from the 41st Lomographer on will receive a one-time discount of 10% off.
The
first 30 customers to use their Schnitzel discount code and
complete their order will earn a free, Limited Edition Red
ActionSampler!
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The Schnitzel discount codes are valid until Feb 29, 2004. All unused
codes will expire after that date. Does this not sound sweet? So
get ready... on your marks... set... 
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 As always, it all starts in Vienna! Search for this city in the world archive and have a look at Heinz on wall# 125. Note the number on the red shirt. |
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 Next stop is Nürnberg. Browse the world to find out how tasty and helpful a diabolic hunger attack could be. The number of plates is essential! |
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 Enough of Europe. Visit the Russian hometown of the LC-A and find out how much bananas cost over there. Again, the WorldBrowser is your tool. |
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 Are there still pixels in Brisbane? Sightsee the Citytips and fetch the second character off the street. |
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 Ever been to Soweto? If you find this city, just pick up the phone and take the last character of the rest. |
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 Your last stop is the Carnival of Sao Luiz do Paraitinga. The second character of the right mask`s color will give you the 6th piece of Schnitzel. |
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 Now it is your turn: send a Lomographic Photomail from your last holiday to the user that posted "and..." on our front-cover newsfeed on October 10th. |
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 Not so fast! The last task will be published on the cover of www.lomography.com on Monday, Feb 23rd at 18:00, Vienna local time. |
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The Lomographic Society